Wednesday 30 October 2013

SAMSUNG UNSEATS NOKIA AS WORLD'S BIGGEST MOBILE PHONE MAKER



Sending ripples through Espoo,Korean electronics gaint. has finally ended Nokia's fourteen year dominance of the global mobiles phone market in the half  year,outselling the Finish handset maker for the first time ever.The poll showed analysts on average expect Samsung to have sold 88 million cellphones in january through March,sure passing the 83 million which Nokia sold in the quarter.Lately Npkia has struggled for in the smartphone race,but its dominance in the lower end of the market has allowed it to keep its rank as the world's largest cellphones maker by volume.The fall of the Finnish firm has been rapid over the last few months as in a similar poll in january it was still expected to stay far ahead of Samsung.After 14 years as the largest global cell phones maker,getting knocked off the top spot will come as a bitter blow to Nokia,said Ben Wood,head of research at CCS Insight.Nokia became the world's largest cellphone maker 1998 when it overtook Motorola_at a when Samsung had just entered the industry-and it controlled around 40 percent of the market for years before Apple Inc's iphone was unveiled in 2007,lanching the smart phone boom.Some analysts said losing the top spot would be a blow to Nokia,but would have little impact on its attempt to burn around its fortunes.'I think it will hurt them from a PR perspective,but in reality it does not change anything:at end of the day the problem are the same if they remains the No 1 or become the No 2,' said an analyst at research firm Gartner.

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